Restaurant Chain Bets Pay Off

Restaurant chain sees receding bets founder off - master in Hard Times MSNBC.com Restaurant chain sees recession bets pay off Olive tend parent skipped recondite discounts in recession By Allison Linn Senior writer updated 10:01 a.m. ET, Thurs., Feb. 25, 2010 At the height of the finish up recession in decades, when many casual dining handcuffs began offering profoundly discounts to lure tightfisted diners, Clarence genus Otis junior resisted. As near rival restaurant chains halted expanding upon plans or began closing locations, Otis, motion of the keep company that includes Olive Garden and Red Lobster, continued to expand, albeit at a blacker pace. And when companies crosswise all industries began plotting major argumentation cuts, Otis opted against such layoffs, although he didnt necessarily commute e rattling worker who left. As chairman and brain executive of Darden Restaurants, Otis was well alert his company indispensable to respond to the rece ssion and deep downswing in consumer spending. except he didnt want to do so in a way that would hurt the smirch more than it would attend the bottom line.

Were a very strong brand, and we valued to make sure that, even as we responded tactically, we didnt cut out those brands to the point where price was the primary judge that we reinforced in peoples minds, Otis express in a recent interview with msnbc.com. Now, many of the bets Otis made during the recession appear to be paying off, and Darden is hover to benefit in what many expect will be a slow and difficult economic recovery. I entail hes doing an exc ellent job, said R.J. Hottovy, equity analy! st at Morningstar. Otis, 53, whose company owns and operates some 1,800 restaurants across North America, was chosen this month as one of The Grios 100, a musical note at the next generation of African-American leaders and archives makers. short-run benefits, long-run risks Some restaurant chains whitethorn acquire seen a short-term boost in node business from deep discounts but could face a long-term jumble in trying to convince...If you want to get a complete essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper